Hyundai Motor UK has converted its Ioniq Electric Vehicle into a ‘Contactless Car’, giving members of the public a quick and convenient way to donate to charity. The company has partnered with Stand Up To Cancer to create such a car, where people can donate with just a tap of their credit or debit cards.
The Ioniq EV has five embedded contactless payment points where people can donate £5 or £10. The technology which Hyundai calls ‘Tap to Give’ accepts contactless payments via Visa, MasterCard, Apple Pay, V Pay, Maestro and Android Pay. The bespoke car will react to every donation through audio, visual or electronic movement as a way to thank people for their generosity. The car also features an in-car photo booth which will instantly print photographs that can be stuck onto the Ioniq’s exterior. Gradually, the car will be covered in a photographic mosaic showing the faces of those who’ve united and stood up to cancer, says Hyundai. Additionally, the number plates will become a digital totaliser which will increase every time someone donates.
Hyundai says, the Contactless Car follows on from a successful trial carried out by Cancer Research UK as part of the 2016 Stand Up To Cancer campaign, which equipped cash bucket collectors with technology that allowed them to take contactless payments. Supporter feedback from this trial was overwhelmingly positive, with 25% of income being generated from contactless donations.
Working with specialist technology and fabrication partners, the Contactless Car will be custom made using Ardunio micro-controllers and Raspberry Pi micro-computers to ensure that the car reacts instantaneously to each and every contactless donation. The contactless readers will be embedded seamlessly into the panels of the Ioniq vehicle and will be adapted to co-ordinate with the bespoke LED totaliser that will be built into the front and rear numberplates.
Members of the public will be able to see the Contactless Car for the first time at a launch event on 22 May 2017 inside King’s Cross station, London. Following its launch, it will be driven across the UK appearing at a number of Hyundai and Stand Up To Cancer events between May and November 2017. At these events, donors will be encouraged to join the rebellion by using the in-car photo booth. Users will be able to stick their photograph to the car’s exterior and eventually, the Contactless Car will be completely covered in a mosaic of images showing everyone who’s stood up to cancer by donating vital funds, added the official statement.
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