Inspired by the sales success of its compact cars, Mercedes-Benz takes the wraps off a new compact sedan called Concept A at Auto Shanghai 2017. The Concept A takes a new design language called “sensual purity”.
“In 2016, more than 635,000 customers opted for an A or B-Class, a GLA, CLA or CLA Shooting Brake. And we’re confident that we’ll add a great many new customers this year,” says Britta Seeger, Board Member of Daimler AG, responsible for Mercedes-Benz Cars Marketing and Sales.
The “Predator Face” as Mercedes likes to call it, features a Panamericana grille similar to the AMG GT R. The “grid structure” inside the headlamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white.
The Concept A measures 4570 mm in length, 1870 mm in width and 1462 mm in height. Mercedes calls it a traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C‑pillar, larger side windows and a higher beltline.
The door handles are flush with the body, similar to a Tesla. Other features of the concept include dark privacy windows all-round as well as a large, panoramic glass roof and 20-inch light alloy wheels.
It looks like the Concept A Sedan is seriously aimed at BMW 1 Series. Expected to arrive in markets later in 2018.
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