Audi in a press release has announced a 100% acquisition plans of Silvercar, a US based luxury car rental company consisting exclusively of silver Audi A4 models. “Heck, we’ve only ever rented Audi A4’s”, says Luke Schneider, Silvercar CEO.
Silvercar offers rental car service at U.S. airports. The start-up, founded in 2012, has received the ‘World Travel Award’ as North America’s best rental car service in 2015. The reservations can be done via mobile app. In recent months, Silvercar has expanded its market presence to 15 locations in the U.S. The company, headquartered in Austin, Texas, has about 150 employees. Audi has held a minority share in Silvercar since 2015.
In the future, Audi and Silvercar intend to cooperate closely to expand the range of mobility products and services offered in the U.S. In addition to the core business of Silvercar, both partners also plan to further develop the Audi mobility services in the U.S. market. The acquisition is currently subject to approval from the applicable regulatory authorities.
“Audi and Silvercar share the same vision,” says Dietmar Voggenreiter, Board Member for Sales and Marketing at AUDI AG. “We want to open up a new, flexible way to access mobility for our customers while offering premium quality in every respect. Now we are joining forces and, together, are driving our initiative for innovative mobility services forward.”
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