Bugatti says, half of the total 500 Chirons have already found a buyer, even without test drives. At the end of March, the French super sports car marque is inviting its customers to a central test drive event.
Just like the Veyron, 37 percent of Chiron orders are from the Europe, followed by North America with 30 percent to date. The Middle East, with 26 percent, is another key traditional market for Bugatti. Within the next few days, the first Chirons will be delivered to their owners.
Among the finished three customer cars, two are going to the Middle East, and one is going to a “customer from the German-speaking region”. The customer even spent one day in the Atelier in Molsheim working on his car, says Bugatti.
The German customer’s Chiron finished in Bleu Royal exposed carbon fibre, will be on display at the 2017 Geneva Motor Show. For the interiors, the customer has opted for a dual tone. Leather in two different tones of blue – ‘Deep Blue’ and ‘French Racing Blue’, has been used.
Customers can now choose between a total of eight carbon colours for their Chiron – Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal. Bugatti intends to produce up to 70 Chirons at its plant this year.
Wolfgang Dürheimer, President of Bugatti Automobiles, drew a positive balance concerning the past 12 months before the start of the motor show. “The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” he said. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers.”
“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Dürheimer added.
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