BMW Group India is displaying the 13th BMW Art Car created by the Italian artist Sandro Chia. His creation will be exhibited from 2 – 5 February 2017 at the India Art Fair in New Delhi. Chia created the 13th Art Car for BMW in 1992 with the BMW M3 GTR which is celebrating its 25th anniversary in 2017.
Back in 1992 when Sandro Chia became the only Italian artist so far to be asked to put his mark on a BMW Art Car, he decided to give the BMW a distinctive look. He created a combination of BMW’s design language and the artists’ perspective of multiple gazes of the onlooker and how the car reflects on them.
“I have created both a picture and a world. Everything that is looked at closely turns into a face. A face is a focus, a focus of life and the world.” said Sandro Chia.
BMW considers its Art Cars as Rolling Sculptures, an original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. So far, 19 prominent artists from across the world have created Art Cars on the basis of contemporary BMW automobiles of their times.
Frank Schloeder, President (act), BMW Group India said, “Cultural communication has been one of the long-standing commitments of BMW Group. The partnerships we build strengthen intercultural dialogue and create platforms for multidisciplinary exchange. The BMW Art Cars collection spans the work of prominent artists across continents. Together they form a mirror of contemporary culture, as exemplary as it is unique. Through the exclusive showcase of the BMW Art Car by Sandro Chia at the India Art Fair, we bring yet another coveted masterpiece of art closer to connoisseurs and patrons of art. Visitors will be able to discover the design and creative process of the 13th BMW Art Car at the India Art Fair 2017.”
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