The new Toyota Fortuner has received over 10,000 bookings in a short span of less than two months of its launch in India, TKM announced in an official release. Deliveries of the new Fortuner began right after the launch in November 2016 and ever since, the company has already delivered close to 5000 units. The company wants to focus on ensuring timely delivery of the vehicle as the new Fortuner currently has a waiting period of 2-3 months.
Expressing his view on this milestone, N. Raja, Director & Sr. Vice President, Marketing & Sales, Toyota Kirloskar Motor said, “The new Fortuner has received a phenomenal response from our customers and the market. A true testimony to this lies in the fact that even though the new Fortuner was launched a day prior to the announcement of demonetization in India, it did not dampen the spirits of our customers who have been waiting for the all-new Fortuner. We thank our customers for such an encouraging and inspiring start to this iconic brand’s second innings in India.
We have noticed a significant pull for the automatic transmission in both the four wheel and two wheel drive variants. This goes to show customer’s willingness to upgrade to higher variants. We have also noticed a significant preference towards the colour Super White contributing to close to 60% of the total orders received. Right now, our main focus is to deliver the product to the customer at the earliest so that they don’t have to wait too long.” he added.
Launched in 2009, the company has sold over 1 lakh units in the country.
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