It’s not just the name Aston Martin Aramco Cognizant Formula One Team that’s gonna spark discussions at the grandstand but also the AMR23 Formula 1 car with its stunning livery. Gaydon’s 2023 challenger is all set to make its race debut at the Bahrain Grand Prix on 5 March 2023 with two-time F1 World Champion Fernando Alonso and Lance Stroll taking turns.
The AMR23 also celebrates the brand Aston Martin’s 110th anniversary with a special logo on its nose. The year 2023 will also see the first phase of construction completed on the aforementioned F1 team’s new state-of-the-art 400,000 square feet (37,000 m2) F1 campus at Silverstone; the campus is gonna feature a cutting-edge wind tunnel and simulator facility, set for completion at the end of 2024.
The company said that a research indicates more than 89% of Aston Martin customers globally are now interested in Formula 1, whilst in Aston Martin’s largest commercial market of the United States, which will host three Grand Prix for the first time this season, 96% of customers feel Aston Martin’s presence in F1 made them more likely to consider the brand. More than 92% of customers also highlighted that the brand’s high-profile on-track presence is amplifying Aston Martin’s high-performance and technological credentials, as well as making the feeling of driving an Aston Martin even more exciting.
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