Launched in Oct 2015, domestic sales of Maruti Suzuki’s premium hatchback Baleno has crossed 1 lakh units, the company said in an official release. Sold via NEXA outlets, the premium hatchback seems to have won the Indian consumer with its looks, practicality and reliability. In addition to domestic sales, 33,800 Baleno cars have been exported across the world, including to Japan and Europe.
Maruti Suzuki’s Executive Director Marketing & Sales, Mr. R S Kalsi, said, “Baleno is one of the big success stories of the Indian auto industry. Baleno carries our new design philosophy and is equipped with several high-end features and technologies like Apple CarPlay that have attracted young customers. Our engineers have ensured that built on an innovative new platform, Baleno offers superior ride and handling, besides best-in-class fuel efficiency. Safety features like dual airbags and ABS with EBD are standard in Baleno – another first for this segment. It is truly a symbol of Make-in-India.”
Besides the one lakh Baleno cars sold, many customers have placed orders for the car and will receive delivery in the next few months. Mr Kalsi said: “I express gratitude to all these customers. This reflects their trust in Baleno. We have optimized our production so that we can deliver their cars in the committed timeframe while ensuring the highest levels of quality”.
The Baleno also happens to be the first car to be exported from India to Japan. The company plans to export the car to 100 international markets. Apart from Japan, the vehicle is being exported to Europe, Australia, New Zealand and Latin America.
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