Besides MG Motor India, another branding success story that deserves to be taught in marketing schools across the world is that of Kia India. Although Kia used a stupid Meerkat character with cheesy and cringy ads, they actually marketed the Seltos’ “badass design”, which appears to have worked.
Not “appears”, it actually has worked as a Seltos can be seen on every single road here in India. Which explains how Kia crossed the milestone of 100,000 cars sold in just 11 months of its market entry. The Seltos was launched in the country on August 22, 2019, which was joined by the Carnival minivan in February 2020.
The majority of the sales are of course from the Seltos with 97,745 units sold so far. The Carnival minivan on the other side sold 3,614 units, which is not bad either considering its relatively fat price tag.
Kia Sonet concept
Kia is aggressively dropping gears to add a 3rd product called ‘Sonet’ to its India portfolio. It was unveiled as a concept at the Auto Expo in Delhi in February this year. The tiny, sub-4 metre SUV is expected to make its debut as a series-production model on August 7, 2020.
The series-production model’s looks won’t be too far from the concept.
2019 marked an important year for Kia as we introduced our first car for the Indian market with an aim to become a household name in the country. Reaching the one lakh milestone with just two products, in a record 11-month time, is a testament to our commitment to India. Today marks a proud moment for all of us at Kia Motors India and after the immense success of Seltos and Carnival, we are confident to keep up the positive momentum and lead the Indian automobile industry by addressing the unmet needs and aspirations of the customers with the upcoming Kia Sonet. – Kookhyun Shim, MD & CEO, Kia Motors India
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