As we read already, the Bugatti Divo testing is almost complete and the first units are getting ready to be delivered to their owners. But before that, Bugatti has to fulfill any customization requests and apparently, more than two-thirds of Divo purchasers have decided to customize their cars.
Each €5 million paying customer will be able to choose their own paint, leather, fabrics and stitching. They can also introduce their own design ideas to make the car even more personal as long as their wishes don’t impair the safety or change the Bugatti logo. The renderings here showcase some of the customized examples. The yellow-black combo is inspired by the Type 55 – Ettore’s Bugatti’s favorite colors; another example here celebrates French colors; the featured photo is one more example of a customized Divo inspired by a customer’s Chiron.
Three staff members handle the wishes of Bugatti customers from all over the world and explain what is technically feasible, and the entire customization team is made up of 15 staff.
“We accompany them as they choose their cars. But that is not all we do. They can dream with us. Almost every wish that makes a Bugatti unique, we can make it come true,” says Laure Beneteau, Sales and Operations Manager at Bugatti. The 37-year-old Frenchwoman has been working for Bugatti since 2006 and since then she has supported over 400 Veyron and 300 Chiron customers during the configuration process and has also been supporting Divo customers since 2018.
“Most of them already own a Bugatti, so we know their preferences. Our Divo customers all already drive at least one Chiron,” says Anne Beynat (32), Sales Coordinator at Bugatti.
“Customers often have their own ideas, such as family crests, national flags, their own logos or special color schemes. We then try to implement the ideas in technical terms. Some customers choose the leather and color to match their handbag or their favorite pair of shoes,” explains Beynat.
Recommended for you
Leave a Reply
Note: Comments that are unrelated to the post above get automatically filtered into the trash bin.
