Tata Motors has launched the Zest Premio special edition to celebrate more than 85,000 Zests on the roads. It is priced at Rs 7.53 lakh for the diesel version, ex-showroom Delhi.
Tata Motors said that the special edition comes with 13 new features. These include dual tone roof in gloss black, piano black finished outside mirrors, smoked headlamps and a piano black hood strip at the front to accompany the dual tone bumper. At the rear, a piano black boot lid garnish complements the Premio special edition badge. The wheels are embellished with silver wheel covers. As a final flourish, buyers can add a piano black spoiler as an optional accessory.
Interiors get a tan finished mid pad on the dashboard and new seat fabrics with contrast stitching and Premio branding which is colour co-ordinated with the tan mid pad. Other features include ConnectNext touchscreen infotainment system by Harman with phone based apps including Navigation.
There are two exterior colours to choose from – Titanium Grey and Platinum Silver.
Under the hood, the Zest Premio is equipped with the 1.3L 4-cylinder, BS IV Quadrajet, common rail, turbo diesel engine, putting out 75 PS of power and 190 Nm of torque. The engine is paired with a 5-speed manual transmission.
Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said – “We are extremely delighted to introduce the special edition of Zest with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the Zest continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata Zest has proven to be a loved brand and with this new special edition Zest, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”
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