The Mazda Vision Coupe, showcased at the 2017 Tokyo Motor Show, has won the “Most Beautiful Concept Car of the Year” title at the 33rd Festival Automobile International held in Paris, France.
The winners are chosen by a jury of prominent designers working in fashion, architecture and other industries. Mazda RX-Vision won the same honor in 2016, making this a double win for the two concept models that will guide the design of the next generation Mazda cars.
“Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design,” said Ikuo Maeda (center), Mazda’s Managing Executive Officer in charge of Design and Brand Style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after RX-VISION was awarded the same honor is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”
According to Mazda, the Vision Coupe is a design vision for the next generation of Mazda cars. Featuring a simple and flowing “one motion” form, it embodies a more mature interpretation of the KODO—Soul of Motion design language tempered with a Japanese aesthetic. The concept takes cues from the Luce Rotary coupe (1970s) and other models that comprise Mazda’s design heritage.
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