Chip shortage? What’s that?
Lamborghini has achieved record sales for the first nine months of 2021 (Jan-Sep), delivering 6,902 vehicles, up 23% compared with the same period in 2020, which in turn was an increase of nearly 6% compared with the first three quarters of 2019 (pre-Covid period). And yes, no prizes for guessing which one led the sales. Of the total 6,902 units, the Urus accounted for 4,085 units (+25%), followed by Huracán with 2,136 units (+28%). The remaining 681 units were Aventadors.
As for the regions, the APAC consumed 1,873 units, up 28% over the same period in 2020, followed by Americas with 2,407 units—up 25%, and EMEA with 2,622 units and 17% growth over the same period in 2020.
“The Lamborghini brand is in an extremely strong position, with a comprehensive and highly desirable model range across V10, V12 and the Urus Super SUV. The company not only weathered the difficult climate of the last 18 months but consistently maintained its volume growth, which is testament to the strength of our product portfolio, the marque’s continuing appeal worldwide and our business strategy and dealer network,” said Chairman and CEO Stephan Winkelmann.
“Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridization of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade. In the meantime, we continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracán STO while two limited edition V12s, the ‘last’ Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range,” continued Winkelmann.
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