Mahindra Group has appointed Pratap Bose as the Executive Vice President and Chief Design Officer of the newly formed global design organization comprising Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the UK and the existing Mahindra India Design Studio (M.I.D.S).
Pratap will be responsible for both M.A.D.E and M.I.D.S and will oversee the design of not just passenger vehicles including BEVs, but also LCV products.
Pratap quit Tata Motors a couple of months ago, after 14+ years with the company. He was replaced with Martin Uhlarik. Prior to Tata Motors, he worked for Piaggio in Italy and Daimler Chrysler in Japan. Pratap is an alumnus of Royal College of Art, London and National Institute of Design, India.
Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd., had the following to say —
We are at an inflection point in our auto and farm sectors’ growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two-wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.
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