First Ford Bronco Off-Roadeo school is all set to open in Texas

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An off-roading playground we all dream of.

Ford is sweetening the Bronco deal in America by opening Bronco Off-Roadeo schools for owners and order holders. The first one is all set to open in Horseshoe Bay, Texas, on June 28. Initial registration is only open to owners and order holders of Bronco two-door, Bronco four-door or Bronco Sport Badlands. Those who are awaiting deliveries can get behind the wheel of a Bronco at the school and will also receive a $250 voucher to use toward off-roading gear. Either way, there’s a $35 reservation fee per experience for both owners and order holders.

Each Bronco Off-Roadeo experience will put Bronco drivers to the test across 50 miles (80.5 km) of curated trails over a day and a half, while teaching them about the capabilities and performance of their new SUVs, Ford said. Apparently, Horseshoe Bay features stunning sunsets and rugged ranches where wild Broncos run free.

Geared for off-road novices and experts alike, the program starts with a 90-minute hands-on tutorial that educates owners on features such as Trail Control and Terrain Management System with G.O.A.T. (goes over any type of terrain) modes. If their SUVs are equipped with options, owners get to try out off-road technology tools like the FordPass Performance app with off-road navigation, stabilizer bar-disconnect, One-Pedal Drive, Trail Turn Assist, front and rear differential lockers, and 360-degree camera system with spotter view. The experts will also teach trail etiquette and recovery techniques, including how to equip and use gear such as recovery straps, winches and hi-lift jacks.

Attendees are responsible for transportation to and from the experience, as well as any overnight accommodations. Friends and family members can join for a fee, as can other non-Bronco owners (prices and FAQ here). Each Bronco Off-Roadeo location will offer stay-and-play packages with area hotels or resorts, such as Horseshoe Bay Resort — a lakeside golf resort near the Texas venue.

Three more Off-Roadeo adventure schools are due to open later this year in Mt. Potosi, Nevada; Moab, Utah; and the Northeast United States; the details will be available at a later date.