Toyota Kirloskar Motor (TKM) sold a total of 5,386 units in July 2020, registering a decline of just over 52% compared to the total sales of 11,291 units (domestic: 10,423; exports: 868) in July 2019. However, compared to June 2020 sales of 3,866 units, there’s a growth of over 39%.
Despite various challenges, the month of July witnessed better sales in terms of both retail and wholesales when compared to June. The first month post unlock (June) witnessed demand rekindling and retails being very good due to several factors including pending customer orders as well as pent up demand accumulated as a result of the extended lockdown. However in July, as a result of sporadic lockdowns & extensions being imposed in several parts of the country, led us to a situation wherein our business was closed up to 20% of the market, in and around mid-July. It was due to the rest of the 80% of our business that has helped us close the month with a higher than June retails. Similarly, the lockdown called upon Bengaluru also caused us to temporarily shutdown our plant for 4 days last month as a result of which we produced less than the numbers we had planned. At TKM, we fully understand and appreciate the balancing act by the Government in addressing health threats and we will continue to adhere to the guidelines issued by the authorities. However, timely and clear instructions will help industrial units, better plan their production cycles and logistics including workforce and raw material movement. – Naveen Soni, Senior Vice President, Sales & Service, TKM
Mr. Soni also confirmed that a “dynamic compact SUV” will be launched this festive season in India. The SUV in question is, of course, the re-badged Vitara Brezza.
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