There’s a new update on the FCA and PSA merger that was announced in December 2019. It’s about the corporate name of the new group, which is called ‘Stellantis’.
I know, it’s a strange name with no suggestion to the history of a merger. For example, if you tell someone who is not very much into the automotive industry that FCA is Fiat Chrysler Automobiles, they would probably understand that it was established by merging Fiat and Chrysler. But in the case of ‘Stellantis’, there’s no such suggestion.
Apparently, the name was derived from a Latin term stello meaning “to brighten with stars”. Below is an official explanation.
The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.
The official statement also adds that coming up with a new name involved senior management of both companies and Publicis Group – a French advertising & PR firm.
The merger is expected to close in the first quarter of 2021, subject to shareholders, antitrust and other regulatory approvals.
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