Porsche’s online platform My Porsche has got a new “Behind the Scenes” feature, where the customers can follow how their cars are being built step-by-step.
For the 911 and 718 models, Porsche has already installed cameras at two relevant stations and two more cameras will be added soon. Initially, this feature will be available for customers from the United States, Germany, UK, Switzerland and Spain. Other markets will follow in the coming months.
Our customers can now experience live how their individually configured dream car is being built – this will increase the sense of anticipation even more. We will launch this offering in 6 markets first and will gradually roll out the service further. – Robert Ader, Vice President Customer Relations at Porsche
Besides photos from the production, My Porsche will also provide customers with additional exclusive information on their car. The portal is also available as an app.
Customers in the United States are also given an insight into the vehicle logistics. Along with information on the production process, they can use the “Porsche Track Your Dream” feature to track where their car is on its way from the factory in Zuffenhausen to the dealership. A countdown to the final delivery adds to the level of excitement for the customers before they receive their car.
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