Industry/Official

Rolls-Royce 2019 sales were the highest in the marque’s 116-year history

By Sagar

Posted on January 18, 2020

Torsten-Müller-Ötvös-with-Rolls-Royce-Cullinan

Torsten Müller-Ötvös, CEO, Rolls-Royce

All these brands who were not into SUVs at all ended up producing one, hoping that the jacked-up rides will bring in some cash in order to continue building the other cars that are desired by the millions. It seems to be working, after all, Lamborghini’s 2019 sales were driven by the Urus and so is Porsche 2019 sales by the Cayenne. We don’t know how many Levantes Maserati sold in 2019, but the brand is working on a new car with an in-house developed engine. Bentley too seems to be doing well with the Bentayga.

In case you forgot, Jaguar too is selling SUVs with 4,782 units of E-Pace sold in 2019 (U.S). The idea seems to be working. The world needs more SUVs, so take that SUV money and build the cars that you’re globally known to build. As for Rolls-Royce, the BMW-owned marque delivered a total of 5,152 cars to customers in over 50 countries around the world in 2019, a 25 percent increase compared to 2018. That number is the highest in the marque’s 116-year history.

Cullinan Black Badge

Although the sales breakdown was not shared, Rolls-Royce said that the Cullinan made a “major contribution” to the sales growth. “Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020,” said Torsten Müller-Ötvös.

Dawn Black Badge

Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors, the company said.

Rolls-Royce reported significant sales growth in every one of its key global markets. North America retained top status (around a 3^rd of global sales) followed by China and Europe (including UK). Individual countries that achieved strong sales results included Russia, Singapore, Japan, Australia, Qatar and Korea. The brand currently operates a global network of 135 dealerships.

Now that the Aston Martin DBX is already here, it’s interesting to see one from Ferrari and McLaren too.