It looks like more people are interested in buying Porsches than Pancakes as the Stuttgart-based sports car maker delivered 280,800 vehicles worldwide in 2019, an increase of 10 percent compared to the previous year.
The Cayenne, in particular, saw a 29 percent year-on-year growth with 92,055 units delivered worldwide. The Cayenne lineup was joined by a Coupe variant in March 2019, followed by plug-in hybrid variants in August 2019. The Macan did well too with 99,944 units delivered worldwide, an increase of 16 percent compared with 2018.
Porsche recorded a strong growth of 15 percent at its home market in Germany. The rest of Europe too saw a growth of 15 percent with 88,975 vehicles delivered. The sports car maker also recorded an increase in its two largest markets. In China, 86,752 vehicles were handed over to customers, amounting to an increase of 8 percent compared with 2018. In the United States too, Porsche grew its delivery figures by 8 percent to 61,568 vehicles.
Accounting for 22 percent of total regional sales, South Africa was the largest market for Porsche Middle East and Africa in 2019, with a 17 percent increase in new car deliveries compared to 2018. The GCC remained a key contributor, with 21 percent of all vehicles delivered going to the UAE, 13 percent to Kuwait and 11 percent to Saudi Arabia. Egypt was one of the fastest growing markets for Porsche. Significant growth was also seen in Saudi Arabia, with sales up 34 percent year-on-year as well as Oman (+15 percent).
The Taycan Turbo and Turbo S will be the first derivatives of Porsche’s all-electric four-door available in the region later this year. “2020 will be a landmark year for Porsche, and one which I’m sure will continue our success story in the region. Our first fully electric sports car, the much anticipated Taycan, will be launched,” said Manfred Braeunl, CEO, Porsche Middle East and Africa FZE.
Also read: New GTS joins the updated Porsche Macan lineup with 380 hp
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