After making its market debut with the Seltos, Kia Motors India has opened a new BEAT360 brand experience center in the national capital territory of Delhi, providing potential visitors with an interactive experience on the products and design.
A first of its kind for the Indian market, the space is split into three zones for the visitors to explore. The ‘surround media’ zone features a moving turntable that houses a 11-meter-wide screen and a Kia model, and will provide visitors a glimpse of Kia’s future plans. In the ‘mixed reality’ zone, visitors can wear a VR headset and explore the Kia model lineup in the virtual world.
There’s also a café zone to get relaxed and refreshed, and customize a car using the Kia configurator. This system provides users with information on their configured Kia model with images, prices, and where to buy from their nearest Kia dealer. The information can also be sent to the potential customer’s smartphone.
L-R: Yong S Kim, CSO & Executive Director (KMI), Artur Martins, Brand & Marketing VP (KMC), Kookhyun Shim, MD & CEO (KMI), and Manohar Bhat, VP and Head – Sales & Marketing (KMI)
“BEAT360 Delhi is a new concept in the Indian market which offers an innovative means of engaging with consumers,” said Kookhyun Shim, CEO, Kia Motors India. “Consumers have always been our primary focus, and we hope to provide them with a truly immersive Kia brand experience,” he added.
The India site is Kia’s second BEAT360 brand experience center, and the first outside of Korea.
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