The Tiago has sold more than 2 lakh units ever since its launch in April 2016. The hatchback was originally named Zica which led to delayed launch, as the name sounded very similar to a virus. The public was asked to choose a new name.
A year after launch, an AMT variant joined the lineup. In September 2018, the Tiago NRG with crossover like looks was launched, followed by a performance version called Tiago JTP in October 2018, which offered sporty looks and more power. The most recent version of the Tiago was the XZ+ variant with added features.
“The Tata Tiago is a testimony to the strong connect we have established with our customers by offering best in class features at a great value proposition. The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production. With 18 renowned accolades, the Tiago is the country’s most awarded compact hatchback. I would like to express my gratitude to all the customers who have contributed to this milestone,” said Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors.
“We are confident that the Tiago will continue to win the hearts of customers across India and thrive as a successful offering in the hatchback segment,” added Mr. Pareek.
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