Mahindra has launched ‘Bring the Showroom Home’ concept, an online and mobile based platforms to help the customer with pre-sales, purchase and after sales as well.
‘Bring the Showroom Home’ will have 3 salient features – Virtual showroom, Self-explore and Make my SUV which will enable customers to experience the vehicle of their choice, in its entirety, said the company.
SyouV
The SyouV platform will assist the customer in pre-purchase phase, where the customer can find out the stock availability at dealerships in his vicinity. In case a stock is not currently available, the user can view the estimated next availability date for the selected stock at a particular dealership of his/her choice.
The platform will also allow the user to customize the vehicle with friends and family online, talk to a Mahindra expert, compare cars, finance and insurance, book a test drive and so on.
In the next phase of SyouV, Mahindra plans to include on-road price, online order tracking, deal maker and several other differentiating features.
Also, at the pre-purchase phase, a representative can also bring a voice assisted virtual reality (VR) experience powered by Samsung VR Gears.
In the purchase stage, Mahindra has tied up with few auto portals for bookings. The company has also installed tablets and kiosks across most of its dealer network, which will assist customers in making suitable buying decisions.
With you Hamesha (WYH)
Mahindra has created another digital platform called WYH for its existing customers for after sales experience. Here, the customer can book a service, get notifications, chat with executives for queries, SOS button, Online payment facility and so on.
Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra we have always been at the forefront of disruption with the customer at the epicenter. Hence we reimagined the whole customer purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post purchase ownership phase. These include industry first initiatives such as SYOUV and With You Hamesha, in addition to our multiple tie-ups with portals for online booking of our vehicles. Now, we are ready to take this disruption to the next level by changing the way automotive retail is perceived in India. Bring the Showroom Home is one such industry first immersive experience.”
Nakra further added, “In India, where vehicle purchase decision is mostly influenced by the family, Bring the Showroom Home will get the showroom closer to our customers and their families. After all, we want to take customer experience to the next level through convenient, transparent and personalised services at every step.”
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