Competition may come and go, but the Innova and Fortuner continue to rule the segments in India. The company sold the highest ever IMV platform based models – 73,000 units of Innova Crysta and 24,000 units of Fortuner – a total of 97,000 units in 2017.
As for the other products, the new Corolla Altis has seen a positive growth momentum and retains its strong customer demand, TKM said.
N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said, “We are happy to have closed the year on a positive note with both our legendary products Innova and Fortuner doing really well in the domestic market. They have been growing steadily since the launch of Innova Crsyta and All New Fortuner in 2016. Thanks to our loyal customers, who have shown continued trust in our products, we have clocked a sale of 24000 units of Fortuner, which is the highest ever yearly sales of the product ever since its launch in 2009. With maximum utilization of Plant I capacity to 97% we were able to cater to the increase in customer demand of Innova and Fortuner.”
The year 2017 was dynamic for the auto industry with series of disruptions from Demonetization to GST roll out. Despite the challenges and a temporary slowdown, industry hit back with a steady growth in sales, the company said. TKM domestic sales in the period Jan –Dec 2017 has grown by 5% compared to same period in 2016.
Camry Hybrid sales was negatively impacted with the steep rise in price post applicable tax as per GST framework. The company hopes that the New Year will bring in positive sentiments in the market for Hybrid. TKM said, they’ll continue to have a strong focus on Camry Hybrid in the new year as a part of its plan for electrification of vehicles. It will continue to be a significant part of Toyota product lineup. The current Camry Hybrid already meets the applicable tailpipe gaseous emission levels set for the Bharat Stage VI which are due to be introduced in 2020.
Also Read: Hybrids are treated like sin goods – Shekar Viswanathan
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