Rolls-Royce is expected to showcase its first SUV Cullinan in ‘closed-room’ events starting this summer, involving only customers and prospects, reports ANE.
The public and the members of the media will have to wait until then. The ‘Cullinan’ is just a codename for the project, and the final production version will have a different name.
Rolls-Royce avoids using the term “SUV” and describes the Cullinan as an “all-terrain, high-sided vehicle.”
According to CEO Torsten Müller-Ötvös, the platform is unique to the brand, an important point for customers. “We are not using mass-manufactured body shells. That limits what you can do on the design side, and it undermines exclusivity massively,” he said at the Phantom’s launch last year.
Rolls-Royce customers do not want a camouflaged Audi Q7, he said, referring to Bentley Bentayga, which is built on VW Group’s MLBevo platform, also shared with the Q7 and Lamborghini Urus, among others.
The SUV is expected to use the same 6.75-litre V12 from the Phantom.
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