Maruti Suzuki has launched ECSTAR, Suzuki’s global brand of lubricants, coolant and car care products in India. Initially, the company will offer ECSTAR at the newly launched NEXA Service workshops.
Progressively, the product range will be offered at the company’s full service network of over 3,000 workshops across the country. The ECSTAR brand was launched in 1984 by the parent Suzuki Motor Corporation in Japan. In 2015, SMC promoted ECSTAR as a global brand of high quality products. At present, the ECSTAR is claimed to be a widely marketed brand across Europe, America, Mexico, Australia and South East Asia.
MSIL said that the ECSTAR engine oil has the optimal formulation for lubrication and a cooling effect, to ensure the cars deliver the highest level of performance.
Some of the rigorous tests the ECSTAR goes through are high speed and full power tests (to evaluate oil performance under high shear and high thermal load conditions), deposit test (to evaluate influence of deposits formed on various engine parts), and friction test and brake specific fuel consumption or BSFC mapping (to measure friction loss behavior and efficiency improvement).
The range of ECSTAR products will be procured from select local suppliers here. These suppliers will undergo stringent tests to qualify their products to be included under ECSTAR umbrella, said MSIL.
To begin with, the range of products includes Injector cleaner, automatic transmission oil, underbody coat and screen wash for the cars. More products will be added to the ECSTAR range in India progressively.
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