No, its not the official title of the video, but its the song that plays in the background – “Send in the Clowns” written by Stephen Sondheim.
According to the author, the clowns here (in the song) represent fools. Perhaps, its a subtle way Audi tells us that there’ll be “clowns” on the road and behind the wheel, and an Audi has the kit to protect you.
The video showcases safety features such as cross traffic alert, Audi pre sense, auto headlamps, blind spot alert, driver assistance systems, and autonomous parking featuring the high-tech 4th generation A8.
My favorite part is the last line – “Quick, send in the clowns. Don’t bother, they’re here.”
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