Volvo Cars has launched the ‘Care by Volvo’ – a premium subscription service, which is claimed to be a better alternative to leasing. The service also enables the customers switch to a new car after 24 months.
After ordering online, Care by Volvo customers will be able to drive away in a new Volvo without having to worry about the traditional extras such as down payments, insurances, taxes, service fees and geographical or customer age related differences, said the company.
Furthermore, depending on the region, Care by Volvo will offer a range of digital concierge services, such as fueling, cleaning, service pick-up and e-commerce delivery to the car.
The service will start with the new XC40, and with the Volvo on Call app, the XC40 drivers will be able to share their car with friends and family.
Håkan Samuelsson, President and CEO, said: “With Care by Volvo, we introduce a new car access for the modern age. In a time where consumers are used to transparent flat-fees for all sort of services, the traditional process of buying and owning a car can be perceived rather complicated. Care by Volvo changes all of that.”
“Our aim with Care by Volvo is to provide our customers with a transparent, premium car user experience. With a fixed monthly payment, Volvo Cars provides a truly customer-focused alternative to the traditional purchase or leasing. Time is a luxury for our customers, and with this service we are able to free up time in their daily lives. This is simply making life easier for our customers,” said Thomas Andersson, Vice President, Care by Volvo at Volvo Cars.
Earlier this month, Volvo announced the acquisition of the technology platform and key staff of Luxe, a US-based premium valet and concierge service company.
Care by Volvo will be available in Sweden, United Kingdom, Germany, Spain, Italy, Norway, Poland and United States. Other markets will follow at a later stage.
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