Toyota’s luxury marque Lexus which officially entered the Indian market earlier this year, has announced that it’ll be operating independent of Toyota.
This move is a part of the brand’s growth strategy in the country. The restructured leadership team is led by Akito Tachibana, Chairman, Lexus India. Akitoshi Takemura leads the Lexus India business as the President of the organisation. Arun Nair has been appointed as the Vice President, overseeing operations.
“In a few short months in India, Lexus has already made significant progress. Our products have received a warm reception by the market, we have expanded our physical presence with the opening of four guest experience centers and our brand is being recognized as a luxury lifestyle brand through initiatives such as Lexus Short Films,” said Nair. “The changes we are announcing today will help Lexus ride that momentum to drive further, sustainable growth in India.”
Lexus India hopes that this restructuring will enable the brand to build its presence as a luxury lifestyle brand in the country.
“India is an extremely important market for Lexus. Today’s announcement of a new and independent organizational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India,” said Akitoshi Takemura.
Also read: Lexus Bangalore GEC is a confluence of Kannadiga and Japanese cultures
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