You might have been to Mercedes-Benz cafe or maybe a BMW cafe, but how about a Maruti Suzuki cafe? That’s right, in a bid to offer its customers a premium buying experience, Maruti Suzuki is all set to transform its retail network across India into “Maruti Suzuki ARENA”.
With Maruti Suzuki ARENA in place, the Company will have four retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value.
The ARENA comprises of a brand new website with online booking facility, trendy & vibrant looking building facade, product vision screens, personalization area, and cafe & consultation zone.
Managing Director and CEO of Maruti Suzuki, Kenichi Ayukawa said, “Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki ARENA, we take an important step forward in our journey of transformation.”
Nearly 75% car buyers in India research online before they decide on a purchase. At the ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurators will enable customers to electronically personalize cars by a mix and match of accessories, said the company.
Relationship Managers equipped with tablets and an app, will showcase the range of Maruti Suzuki products and variants to customers for ease of comparison. Information on tab will enable the RMs to address customer queries promptly.
The Company targets to set up over 80 Maruti Suzuki ARENA by March 2018. Progressively, existing showrooms across India will focus on extending the Maruti Suzuki ARENA experience to customers.
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