It can’t get anymore “bespoke” when the customers get to express what they want with a brand’s design chief. Bentley’s Director of Design, Stefan Sielaff, will also assume responsibility for its personal commissioning division, Mulliner. Sielaff will oversee new exploration into one-off coachbuilt cars, bringing customer visions to life.
Speaking about adding responsibility for Mulliner to his design directorship, Sielaff said: “The possibilities with Mulliner are essentially endless, there is nothing our skilled coachbuilders cannot achieve.
“I want to explore more one-off, bespoke vehicles where the only limitation is the imagination of the customer. Design and personal commissioning will go hand-in-hand and when that is the case, extraordinary things happen.”
Commenting on the appointment, Wolfgang Dürheimer, Chairman and Chief Executive of Bentley Motors, said: “Exquisite styling and the ability to bring our customers’ visions to life has always made Bentley unique. Now, with Stefan Sielaff leading both teams, I am certain Mulliner will benefit strongly from his design leadership.”
Bentley’s design team are the current ‘Team of the Year’ title holders, awarded at the Automotive Brand Contest, hosted by the German Design Council. The judging panel praised the team’s ‘passion, expertise and joy’ in creating outstanding models, and noted how Bentley’s design approach is successfully future-proofing the luxury brand.
The EXP 12 Speed 6e (electric) concept which made its debut at the 2017 Geneva International Motor Show, was designed under Sielaff’s stewardship
Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Centre, Potsdam. Born in Munich, he holds a master’s degree in vehicle design at the Royal College of Art in London.
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