Indian automaker Mahindra & Mahindra has reportedly stopped selling electric cars in the United Kingdom due to weak sales and is winding up the sales operations there as well. The e2o electric car was launched in April 2016 in UK, and has failed to meet the desired sales target. According to a spokesperson from Mahindra, the Brexit has hurt the sales too.
In a letter addressed to one of its buyers in the country, Mahindra has said that the level of sales e2o has achieved is at an untenable level for the company to maintain the investment required, hence the decision to cease trading at Mahindra UK with immediate effect.
The Report from Reuters further states that the company has cancelled all pending orders and is buying back cars from existing customers at the price they paid for it. The decision to pull the plug on electric car sales in UK will cause a major setback for Mahindra’s European plans.
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