Tata Motors announced a new sub-brand named TAMO, short for Tata Advanced Mobility, which will operate as a separated vertical. Tata says, TAMO will act as an “incubating center” for future mobility solutions.
It will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services.
While all this seems confusing, Tata clears it by saying that it will unveil the first product (appears to be a two-seater sports car) developed by TAMO at the upcoming 87th Geneva International Motor Show on March 7, 2017.
Meaning, TAMO is not just for developing “solutions”, but actual products as well. Tata says that the TAMO will operate on a “low volume, low investment model”, suggesting that the TAMO might just focus on premium/luxury cars. Products from TAMO will be based on a modular platform named Advanced Modular Platform (AMP). Executives had the following to say –
The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market – Guenter Butschek, MD & CEO, Tata Motors
In line with our new PV strategy, our portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments. Our strategy is to deliver 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. Our new architectural approach supports our effort to reduce complexity, enables future technologies and ensures global relevance. We have mapped technology solutions in key areas such as powertrain systems, ADAS and enhanced connectivity to our future product portfolio and have defined the application framework. Our goal is not to just comply with the emerging regulations but be ahead of the requirement – Mayank Pareek, President, PV Business, Tata Motors
With TAMO, we are starting a new era. The idea is to find new and agile ways of innovating and experimenting. Our success in this new mobility world will be contingent to our ability to network globally and to partner with new thought leaders. Our focus will be to scout for new technologies and to explore opportunities at the innovation hubs across the globe and to work with start-ups in the new spaces. Since this requires a different way of thinking, we will apply within TAMO also, new ways of working because leadership is all about time to market – Dr. Tim Leverton, President and Head Advanced and Product Engineering, Tata Motors
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