Unlike shop-in-shop into a Mercedes-Benz dealership, Tokyo gets a first standalone Mercedes-AMG dealership in Setagaya residential district. More than 400 AMG Performance Centers in 40 countries have been opened since 2008, and all of them are integrated into a large Mercedes-Benz dealership. Mercedes says, in the new standalone outlet in Tokyo, customers can experience the brand universe of AMG in two storeys, and the focus will exclusively be on the models and themes of the performance brand.
Based on the strategic expansion of the product range, we have vigorously pushed ahead with the advancement of the AMG Performance Centers in the last three years. We create an approachable brand experience and establish a link to our motorsport DNA in the 400 retail outlets around the world. The new dedicated store in Tokyo forms the pinnacle of the dealer network and defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale. The store serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board. Another dedicated store will open in Sydney before the year 2017 is out. – Tobias Moers, Chairman of the Board of Management, Mercedes‑AMG
The design of the showroom is modeled after the company building in Affalterbach, and on the AMG “Driving Performance” brand claim. The highlight of the building’s exterior is a LED façade. During the daytime, the white louvres and the diagonal structure provide a dynamic appearance. At night, white-red exterior lighting is activated.
Customers and prospects can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection, and the involvement of AMG in motorsport on two storeys with a total area of almost 1,000 square metres. In the future, the independent AMG retail partners will handle all functions of a car dealership, and create a unique brand and product experience for customers.
Real motorsport situations are staged inside. The new retail outlet features lounges, a boutique, motorsport exhibits, and consultation areas to provide several appealing places for conversations with customers. The vehicle handover area is integrated into the showroom and can be flexibly separated to provide customer privacy if needed.
Recommended for you
Leave a Reply
Note: Comments that are unrelated to the post above get automatically filtered into the trash bin.
