Volvo cars has recently unveiled two new concept cars named Concept 40.1 and Concept 40.2, as a part of its plans to expand into the premium small car market. The new concept cars will be the first to be built around Volvo’s new Compact Modular Architecture (CMA) platform, which Volvo says has been specially created for smaller cars.
The Swedish company is currently implementing an ambitious revitalization plan that aims to reposition the brand to compete with its global premium competitors within the next four years.
Volvo’s new global small car range will include a pure battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to sell 1 million electrified cars by 2025 globally.
Besides the edgy exterior design and electrified powertrain options, the company claims that the new cars will also offer a full range of innovative connectivity services, most advanced standard package of safety features and an advanced interior design as well.
“The new 40 series cars have the potential to improve our market penetration in an important growing segment,” said Håkan Samuelsson, president and chief executive. “An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car are central to the CMA architecture.” He added that the first new 40 series car is expected to go into production in 2017.
The CMA platform has been co-developed with Volvo Cars’ parent company Geely Holdings.
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