It’s not just the instrument cluster you’ll keep having a glimpse on while driving, but also that precision-crafted watch on your wrist. But it’s nicer when the watch is specially made for your ride. So, to match your Range Rover Velar, Land Rover has teamed up with Swiss watchmaker Zenith, for the second time, to create the El Primero Range Rover Velar Edition. Similar to the one made for the SVAutobiography Dynamic trim.
It was the year 1970, when the Rover car company’s SUV, testing under the name ‘Velar’, got the final name ‘Range Rover’, and the same year, Swiss watchmaker Zenith presented a fully working prototype of the world’s first self-winding chronograph movement, which it named ‘El Primero’, meaning ‘the first’. It was capable of recording elapsed times down to one-tenth of a second with its ‘high beat’ oscillator.
The El Primero Velar chronograph features a custom ceramised aluminium case and a high beat movement of 36,000 vibrations per hour (VpH). “El Primero Velar is a wrist-worn symbol of the lightweight high performance, elegant simplicity and visually reductive qualities of the all-new member of the Range Rover SUV family”, says Zenith. The El Primero Velar features a 42 mm case finished in high contrast burnished copper, a brushed slate grey dial, three chronograph sub-dials, date indicator at six o’clock, and a winding crown paired with two functional push pieces.
The underside of the watch reveals the Range Rover and Velar names engraved on the oscillating weight and the retaining ring of the transparent caseback. El Primero Velar is presented with a new co-developed strap, in sustainable rubber and coated in with dark grey diamond-perforated calfskin. The strap’s calfskin is of the same fine Scottish leather as featured in Range Rover interiors, secured with a triple folding clasp in DLC-treated titanium.
Gerry McGovern, Chief Design Officer, Land Rover, said, “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”
Jean-Claude Biver, Zenith CEO and President of LVMH watch division, said, “Zenith stands for art, tradition, culture and precision timekeeping. It is essential that we preserve these qualities, as they all belong to our more than 150-year-old DNA. The Chronomaster El Primero Range Rover Velar shows how both companies share a determination to find a harmonious way of connecting our tradition to the future, while showing respect for our iconic products.”
The watch will cost you about $8,700.
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